Case Study (Industrial Design)

Mars 2.0

Collaboration

ADI Art Design International is a company dedicated to designing, developing and manufacturing ergonomic office chairs, highly recognized for the quality and durability of its products. Seeking to respond to the market's new needs, the management bet on developing a new lounge system for offices and collaboration spaces, thus venturing into this new type of solution.

The project aimed to develop a modular system that would meet the market standards in terms of ergonomics, dimensions, and types of configuration, among others. It was also sought to be very competitive economically, so the product should be manufactured entirely at ADI's facilities.
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The Challenge

Design a modular lounge system that can easily adapt to various workspaces, supporting a range of interactions from individual tasks to team collaborations.

Primary Objectives

• A modular system, easily configurable
• A system adaptable to all types of spaces, from small offices to large collaboration spaces
• Entirely manufactured in our facilities
• Acceptable responsiveness
• Competitive price compared to the results of the market study
• Timeless aesthetics

Competitive Analysis

The most relevant points to consider at this point were the quality of the finishes, the adaptability to small spaces, an exciting offer of fabrics and finishes and a modern and current style without forgetting the connectivity in both sofas and tables.

Concept Flow

Now, summarizing the information collected, I made some diagrams and concept flow that would allow me to understand and explain more readily the various elements that converge within the cycle of use of the product.

Ideation Process

Here I present a series of options where I was looking to find solutions regarding configuration, functionality and aesthetics.

Prototypes

After carrying out several tests and correcting some errors, we began the final prototypes that were closest to the reality of the final product. This is where I start to smile.

3D & RENDERING

With the help of Rhinoceros and V-Ray software, I made different representations of the product and context, looking to show the product in action and with different configurations to show the potential the collection offered clearly.

Final Outcome

We produced a versatile product that was easy to configure and competitive economically, with a simple and minimalist aesthetic.

Take away

This project was a significant personal challenge, as it was one of my first in Canada, and understanding the communication structure was difficult at first. However, things eventually started to flow, and the progress was substantial. The most exciting aspect of this project was discovering how new work methodologies like Agile impacted physical spaces, transforming them into collaborative and less hierarchical environments. This shift created a more horizontal structure, fostering greater dynamism in the way people work.

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Montréal, Québec, Canada
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