ADI Art Design International is a company dedicated to designing, developing and manufacturing ergonomic office chairs, highly recognized for the quality and durability of its products. Seeking to respond to the market's new needs, the management bet on developing a new lounge system for offices and collaboration spaces, thus venturing into this new type of solution.

The project aimed to develop a modular system that would meet the market standards in terms of ergonomics, dimensions, and types of configuration, among others. It was also sought to be very competitive economically, so the product should be manufactured entirely at ADI's facilities.

We decided to start with an existing product that met the essential characteristics and had the potential to be transformable or reconfigurable; this could help us to have low costs. Then, based on my competitive analysis, I made a series of configurations in terms of design, creating new proposals for modules and pieces with which I would achieve the modular system. Finally, I developed a proposal aesthetically with simple lines and materials such as metal and wood commonly used in our products.

We analyzed our closest and most direct competitors, finding within their offers some quite exciting solutions in terms of modularity and aesthetics but having as a negative point the high prices of their collections.

The most relevant points to consider at this point were the quality of the finishes, the adaptability to small spaces, an exciting offer of fabrics and finishes and a modern and current style without forgetting the connectivity in both sofas and tables.

Located in Chicago, NeoCon is the most essential home and office furniture exhibition center in North America where the most important companies in the market present themselves annually, showing the latest trends in terms of innovation and design.

Throughout the exhibition, we saw various collections of products that responded to what we were looking for, inspiring us in terms of function and aesthetics and providing us with a more accurate price.

https://neocon.com/

The Agile methodology transformed the way of working and managing projects and this, accompanied by technological advances and the rapid integration of the Internet in today's world, changed the way we communicate and work. At this point, interior design, as well as office furniture design, had to reinvent itself, with the main objective being cooperation, rapid interaction, fluid communication and the elimination, as far as possible, of architectural barriers to the workspaces.

With a clearer idea about the new challenges and transformations in functional and aesthetic terms that today's workspaces had to meet, we worked on creating options that would respond to those needs.

Now, summarizing the information collected, I made some diagrams and concept flow that would allow me to understand and explain more readily the various elements that converge within the cycle of use of the product.

Interaction of the essential elements

Convergence between different needs

One of the stages that I always enjoy the most is creation; at this point, all ideas are welcome!
Here I present a series of options where I was looking to find solutions regarding configuration, functionality and aesthetics.

Personas - MSSS