Industrial Design

Un Break Cafe

The Un-Break Cafe brand was born with the idea to develop mobile and modular cafés based on the visitor's needs is to say, to enjoy good quality drinks and products with fast service times and easy to use for Corferias's workers. Corferias is Colombia's biggest events center, showing the most important commercial and artistic events to the local and international public.

The Challenge

The project's first phase must have as its objective to understand the needs of the final users (workers, operators and clients), for which we must be contemplated a detailed investigation and analysis.
The design of the system must comply with industrial safety standards. In addition, resistant materials must be used, and a safe electrical system, a rechargeable drinking water system, and/or connection to a safe source must be designed. Modules are easy to install and disassemble.
Regarding the aesthetic aspect, the idea is to use simple lines, neutral colours and proper brand management.

Primary Objectives

Compact and functional system
Have the ability to install the equipment necessary for the service
Comply with standards in terms of industrial safety
Comply with an assembly and disassembly system
Simple and functional design

Journey Map

We analyzed how the coffee area worked daily and then made an ideal flow based on the problems demonstrated in the observation.

Current User Flow

Ideal User Flow

Persona

The Un-Break Cafe brand was born with the idea to develop mobile and modular cafés based on the visitor's needs is to say, to enjoy good quality drinks and products with fast service times and easy to use for Corferias's workers. Corferias is Colombia's biggest events center, showing the most important commercial and artistic events to the local and international public.

The challenge was to understand the user's needs (workers and end-users) and then, develop a system based on resistant materials, a safe electrical system and a drinking water system. All are easy to install and disassemble.

VISITOR

meet CARLOS

WORKER

meet MARIA

Insights

Tiredness

Visitors to were very unhappy with the long wait times at this single coffee spot. Moreover, the fatigue caused much stress and bad mood among customers.

Frustration for wasted time

The survey showed that most customers waited more than 20 minutes for their meal, creating great dissatisfaction and even pushing some people to leave the exhibition early.

Too many constant customers

The cafe space is too small to accommodate and serve many visitors. As a result, attendees often line up in huge queues, which makes it difficult if you want quick service or need something on the way out of an event!

Perception of poor service

Frustrated customers expressed their intention not to return, and several others said the experience was terrible. In addition, the service seemed to be provided by stressed waiters.

Ideation Process

Prioritizing the objectives and results of our research, we began the creation step, looking for the product to respond significantly to all needs in the smallest space. At this point, all ideas were welcome and brought us the expected solutions.

Technical Drawings

3D Modeling & Rendering

With the help of Rhinoceros and V-Ray software, I made different representations of the product in context, seeking to show the assembled system in action. I also made detailed renders and by modules.

Final Outcome

The project's final result met the objectives set, enabling customers to find a fenced and cozy place to buy a snack and being ergonomic and valuable for the cafe operators. In addition, the modules worked as expected and allowed for easy movement of the modules.

Take away

The biggest challenge in this project was coordinating with the various suppliers involved. I had to ensure clear alignment on both timelines and product specifications. Despite some minor delays on our end, we successfully brought the project to completion.

Next project

Feel free to hit me up.
I'm looking forward to hearing from you!

casallas.design@gmail.com

Montréal, Québec, Canada