• Compact and functional system
• Have the ability to install the equipment necessary for the service
• Comply with standards in terms of industrial safety
• Comply with an assembly and disassembly system
• Simple and functional design

We analyzed how the coffee area worked daily and then made an ideal flow based on the problems demonstrated in the observation.

Visitors to were very unhappy with the long wait times at this single coffee spot. Moreover, the fatigue caused much stress and bad mood among customers.

The survey showed that most customers waited more than 20 minutes for their meal, creating great dissatisfaction and even pushing some people to leave the exhibition early.

The cafe space is too small to accommodate and serve many visitors. As a result, attendees often line up in huge queues, which makes it difficult if you want quick service or need something on the way out of an event!

Frustrated customers expressed their intention not to return, and several others said the experience was terrible. In addition, the service seemed to be provided by stressed waiters.

The cafe space is too small to accommodate and serve many visitors. As a result, attendees often line up in huge queues, which makes it difficult if you want quick service or need something on the way out of an event!

When we analyzed the data and observations made on this site, it became clear that the establishments of Corferias are too large to have only one point for meals or refreshments. Indeed, the travel time for customers was not convenient or comfortable if they had to travel to this place to get what is needed.
We also noticed that the flow of customers was not optimal in the coffee area, with an average of between 80 to 110 people served per hour, but with groups reaching 160 or more due to only two employees working in this area generating a negative impact on visitors.

However, we found that the showrooms were large and could accommodate a separate coffee area. It would save customers from travelling outside their visit section to get the much-needed ones or to get away!

Prioritizing the objectives and results of our research, we began the creation step, looking for the product to respond significantly to all needs in the smallest space. At this point, all ideas were welcome and brought us the expected solutions.

After making different options seeking the most outstanding efficiency in terms of time and displacements, this proposal brought together the best solutions.